*Gohar World, Social Media — Monica Magsanoc

Gohar World, Social Media
(2021 — 2025)

From the brand’s launch in 2021 until the end of 2025, I managed Gohar World’s social media presence.

I created the brand voice and identity alongside Laila Gohar, introducing multiple social series that have now become synonymous with the brand: Studio Lunch, Restaurant City Guides, Dining Rooms We Love, Menu Monday, Food Far and Wide, and more. The visual and verbal identity was developed in response to the brand’s philosophy that celebrates craft, tradition, beauty, and — of course — humor.

Across the brand’s first five years of life, I managed multiple contractors and junior associates to continue growing the world we had built. I remained the sole copywriter at Gohar World, developing campaign language and leading marketing channels.

Project Type
ART DIRECTION, CREATIVE PRODUCTION, SOCIAL MEDIA MANAGEMENT